Paola’s Blog: Skin Science, Formulation & Conscious Beauty
Evidence-led perspectives on skincare, cosmetic formulation, ingredients, menopause and sustainability by Paola Gugliotta, formulator and founder of The Today Project.
Science made clear, with practical guidance for healthier skin and more conscious choices.
Sulfate-Free Shampoos: A Deep Dive into Cleaner Choices
The truth behind sulfate free shampoos — THE TODAY PROJECT Sustainable Personal Care. Dive into the world of surfactants with insights from Paola Gugliotta. Learn why choosing the right surfactants is crucial for preserving essential natural oils on the skin and scalp. Learn how to identify and distinguish aggressive surfactants from gentler alternatives. Explore and delve into secondary surfactants, known for their milder properties.


After summer, the skin can suddenly appear drier, rougher, more uneven and visibly older. Discover what has happened and how to restore hydration, barrier function, radiance and balance with a routine adapted to your skin type.