A Skin Coach in the Backroom — Skincare by The Today Project
We don’t believe in miracle cures.
We believe in skin science, in precision ingredients, and in the power of a method designed to feed the skin.
Each formula from A Skincoach in the Backroom is born from decades of observation, formulation, and scientific study of how skin truly behaves. Because once you understand your skin, everything changes.
More than skincare — it’s skin understanding.
the best skincare products
to suit your needs
EXPLORE BY CATEGORY
Not sure where to start? Explore by category and discover what your skin is truly asking for.
EXPLORE BY SKIN TYPE
If you know exactly what your skin type is, explore here to find out the most suitable products.
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Skin that produces excess sebum, often appearing shiny or congested, especially in the T-zone. This type benefits from lightweight, non-comedogenic formulas that balance oil without stripping the skin. The goal is regulation, not suppression. The Products for you are:
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A mix of oily and dry areas—typically oilier in the T-zone and drier on the cheeks or jawline. It requires a calibrated approach with hydrating textures and targeted treatment to harmonize the skin’s dual needs.
The products for you are:
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Even, calm, and low-maintenance skin with good moisture and sebum balance. This skin type thrives on simple, gentle formulas that maintain its natural equilibrium without overload. It all depends on the texture you prefer on your skin. Feel free to try them all.
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Skin that feels tight, rough, or dull, often lacking both water and lipids. It needs nourishing, lipid-rich formulas and ingredients that repair the barrier and restore lasting comfort and elasticity.
Your products are:
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Prone to redness, tightness or irritation, often reacting to common actives or environmental stress. It requires soothing, barrier-repairing formulas with minimal fragrance and no harsh actives—hydration with intention.
The best products for you are:
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A misunderstood type: excess oil doesn’t mean resilience. This skin overproduces sebum yet still reacts to harsh ingredients. It needs calming, balancing care that decongests without stripping or triggering inflammation.
Your products are:
Cleanse and prepare. Gentle yet effective cleansers and pre-treatments that respect your skin’s barrier while removing what doesn’t belong.
RESET: cleanse & prepare
ELEVATE: high performance
Targeted, high-performance serums and moisturisers designed to act on what matters: elasticity, glow, calmness, clarity. All with biomimetic actives and zero overload.
NOURISH: restore lipidic barrier
Restore and protect. Lipid-rich, microbiome-friendly nourishing products and treatments that feed the skin what it truly needs to regenerate and stay balanced
Knowing your skin is the first step.
Do you experience sensitivity, dullness, pigmentation or loss of firmness? Before applying anything, we help you read your skin’s signals. Because the right diagnosis is where real transformation begins.
Interactive Skin Diagnosis
Ingredients we use
Discover the clean, sustainable ingredients behind our skincare. Each formula combines botanical science and clean sensory innovation, with over 98% naturally derived ingredients chosen for their efficacy, purity, and low environmental impact. From responsibly sourced actives to cold-pressed oils and eco-approved preservatives, every ingredient supports conscious, effective care for all skin types.
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Hyaluronic Acid: deeply retains moisture, adding volume and elasticity.
Biomimetic Hydration Complex: mimics molecules naturally present in the skin to maintain its moisture balance.
Squalane: strengthens the skin barrier and protects against dehydration.
Glycerin and Panthenol (Provitamin B5): essential humectants that soothe, repair, and soften.
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Vitamins C (and its stabilised form) and E: powerful antioxidants that boost collagen production, fight free radicals, and unify skin tone.
Jagua Extract and Plankton Extract: botanical and marine actives with high antioxidant capacity.
Niacinamide and Vitamin B12: soothe, regenerate, and fortify the skin, reducing redness and improving texture.
Organic Silicon: enhances firmness and supports cellular regeneration.
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3D Peptide Complex (Copper Tripeptide-1, Acetyl Tetrapeptide-5, Acetyl Hexapeptide-8): next-generation biomimetic peptides that restore firmness, smooth expression lines, and revitalise the eye contour.
Rosehip Oil, Argan Oil, and Jojoba Oil: rich in essential fatty acids and antioxidants, deeply nourish and repair.
Centella Asiatica (Asiaticosides and Madecassosides): activates collagen synthesis and supports skin repair.
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Essential Oils of Bergamot, Mandarin, Orange, Rosemary, Eucalyptus, and Red Grapefruit: provide aromatherapeutic benefits, calming and revitalising skin and senses.
Rose Water and Celery Extract: refresh, tone, and balance the skin microbiota.
CBD (Cannabidiol) and Melatonin: relaxing actives that improve sleep quality and promote radiant skin.
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Gentle surfactants derived from coconut, olive, or RSPO-certified palm: cleanse without stripping or irritating the skin.
Corundum Microcrystals and Sea Salt: precision exfoliants that renew the skin without compromising its balance.
Candelilla Wax, Coconut Triglycerides, and Xylitol: plant-based ingredients that soften, protect, and enhance the application experience.
Each formula combines proven actives, elegant textures, and visible results, thoughtfully crafted to guide the skin toward strength, balance, and lasting luminosity. One choice for each skin type.
ELEVATE your routine with a
performing
skincare collection
Curated Kits & Ritual Sets
to ease up your selection of skincare
Begin with the essentials.
Curated combinations by Paola for those just starting or looking to simplify their routine.
“THE BACKROOM”
Founded by Paola Gugliotta, skincoach and cosmetic formulator with over 25 years of experience.
From formulating for top European brands to conducting long-term skin studies, Paola brings deep scientific insight and a uniquely holistic approach to every product. This line is her personal legacy in skincare.
“For years, I worked behind the scenes developing skincare - It allowed me to test, refine, and understand how different skin types react, what conditions they face, and how they truly heal. Through them, I’ve learned what works—not just in theory, but in life.
The Backroom is that small, quiet space behind the storefront—the lab, the workbench, the safe space where formulation happens. The Skincoach is the one in the room with the client, diagnosing, guiding, caring.
This collection lives in that tension—between science and empathy, between listening and creating. I’ve spent 25 years doing both. And I believe that being a formulator and a skincoach is what allows me to offer skincare that is not only effective, but deeply human”.
The Method:A Balanced Diet
Your skin needs nourishment too.
Just like your body, your skin thrives on a variety of essential nutrients. Our method is built on this principle: a complete, intelligent, and balanced skincare diet. Every product delivers hydration, regeneration, protection, and calm in the right measure, with no excess, no shortcuts.
Calibrated textures. No sensitising overload. Just clean, intelligent skincare that honours your skin’s biology—and your time.
OUR RESPONSIBLE COMMITMENT
when developing skincare
Beauty with integrity. No shortcuts. Each formula is thoughtfully crafted to honour your skin and the planet with clean, effective ingredients.