Natural Pet Care for Healthy Skin & Coat
At The Today Project, pet-care products are developed under safety and formulation criteria specific to their intended use. The range includes dog shampoos, a detangling conditioner, fragrance-free paw care and an alcohol-free fragrance mist. Natural-origin content and biodegradability calculations are stated for each formula rather than for the collection as a whole.
Our cleansing formulas use mild secondary surfactants and sulfate-free systems. Selected coconut-derived cleansers are supported by supplier biodegradability data. Refillable formats help keep the primary bottle in use when a compatible refill is available.
FORMULATED FOR YOUR PETS
Pet care developed specifically for animal skin and coat, combining gentle biodegradable formulations, carefully considered fragrance and refillable design. The same scientific standards as our human collection, adapted to their needs.
Our formulas use mild secondary surfactants, sulfate-free cleansing systems and biodegradable coconut-based cleansers. Fragrance systems are carefully balanced for pet grooming, while refillable formats help reduce reliance on single-use primary bottles.
Gentle, Science-Led Pet Grooming
PETS TENDER MIST
Alcohol-Free Eau de Toilette
Green Pepper · Bergamot · Verdant Notes · White Musk
Our PETS TENDER MIST is an alcohol-free fragrance mist created specifically for a dog’s coat. Its light aromatic composition combines Green Pepper, Bergamot, Verdant Notes and White Musk, leaving the fur delicately scented between grooming rituals.
A naturally derived solubilizer disperses the fragrance evenly without the drying effect associated with alcohol-based perfumes.
Key Benefits
Alcohol-free fragrance mist for dogs
Light, fresh scent designed for the coat
Ideal as a finishing touch after grooming or between washes
Suitable for regular use when applied as directed
Over 98% naturally derived ingredients
Fragrance Notes: Green Pepper, Bergamot, Green Leaves, White Musk.
Ideal for pet parents looking for a fresh, clean-smelling spray in an alcohol-free formula developed specifically for use on a dog’s coat
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Tender Mist is alcohol-free and has been developed specifically for use on a dog’s coat. Its carefully balanced aromatic profile provides freshness without leaving a heavy fragrance.
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Spray lightly over the coat from a distance, avoiding the face, eyes, nose, ears and irritated skin. Do not apply more product than necessary.
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No. It is an alcohol-free fragrance mist, crafted to refresh without drying or irritating your pet’s skin.
PETS PAW RESCUE
Soothing Paw Balm
Squalane · Fractionated Coconut Oil · Centella Asiatica
Our PETS PAW RESCUE is a fragrance-free conditioning balm created for dry, rough paw pads. Formulated with squalane, fractionated coconut oil and Centella Asiatica, it helps soften and nourish the paws while leaving a lightweight, comfortable protective layer.
Ideal for regular paw care after exposure to cold weather, dry ground or rough outdoor surfaces.
Key Benefits
Softens and conditions dry, rough paw pads
Fragrance-free formula
Lightweight texture without a greasy residue
Ideal for regular paw care after outdoor activity
Vegan · Over 97% biodegradable
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Paw Rescue is not intended for ingestion. Apply only a small amount and allow it to absorb before your dog licks or walks on its paws. If a significant amount is swallowed or an unexpected reaction occurs, contact your veterinarian.
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Apply a small amount to clean, dry paw pads and massage gently until absorbed. It is particularly convenient to use while your dog is resting.
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Centella Asiatica is included as a botanical conditioning ingredient. Together with squalane and fractionated coconut oil, it helps maintain the softness and suppleness of dry paw pads.
PETS SENSITIVE WASH
Shampoo for Delicate Skin
Secondary surfactants · Chamomile · Rosemary · Calendula
Our PETS SENSITIVE WASH is a sulfate-free dog shampoo formulated for delicate and sensitive skin. Its mild cleansing system uses secondary surfactants to clean the coat effectively while respecting the skin’s natural balance.
Enriched with Chamomile, Calendula and Rosemary extracts, it leaves the coat soft, fresh and easy to manage. Ideal for puppies, senior dogs and pets that benefit from a gentler grooming routine.
Key Benefits
Gentle cleansing for delicate and sensitive skin
Sulfate-free cleansing system with mild secondary surfactants
Leaves the coat soft, fluffy and manageable
Suitable for puppies, senior dogs and delicate coats
Vegan · Over 96% biodegradable · Independently assessed for reef compatibility
Fragrance: Low-allergen cherry fragrance with a soft, delicate aromatic profile.
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Pets Sensitive Wash has been formulated with mild secondary surfactants and botanical extracts for dogs with delicate or sensitive skin. It is a grooming product, not a treatment for allergies or veterinary skin conditions. If your dog has persistent itching, inflammation or a diagnosed condition, consult your veterinarian.
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Use according to your dog’s coat, lifestyle and grooming needs, following the directions on the product. If frequent bathing is required because of a skin condition, ask your veterinarian for guidance.
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Yes. Sensitive Wash is designed for puppies, senior dogs and delicate coats when used as directed. Avoid contact with the eyes, nose and ears, and discontinue use if an unexpected reaction occurs.
PETS BLOOM WASH
Spa-Inspired Gentle Wash
Chamomile · Rosemary · Calendula · Geranium ·
PETS BLOOM WASH is a botanical 2-in-1 dog wash designed to transform bath time into a fresh, sensorial grooming ritual. Its gentle cleansing system is combined with Geranium, Eucalyptus and Rosemary essential oils in carefully controlled concentrations, leaving the coat clean, soft and delicately scented.
Ideal for regular grooming, active dogs and coats that need effective cleansing without a heavy fragrance.
Key Benefits
Gentle, effective cleansing
Leaves the coat soft, fresh and manageable
Fresh botanical aroma with Geranium, Eucalyptus and Rosemary
Ideal for regular grooming and active dogs
Vegan · Over 96% biodegradable · Independently assessed for reef compatibility
Fragrance Notes: Bergamot, Grapefruit, Mint, Geranium, Eucalyptus, Rosemary.
Includes refillable aluminum bottle — ideal for families seeking eco-friendly pet grooming products.
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The essential oils are used at carefully controlled concentrations in a rinse-off formula developed specifically for canine grooming. Follow the directions for use and avoid contact with the eyes, nose, ears and irritated skin.
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The aromatic profile is designed to remain light and balanced on the coat. Apply as directed and rinse thoroughly after use.
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Bloom Wash combines mild surfactants with botanical extracts for regular grooming. For dogs with particularly reactive skin or sensitivity to fragrance or essential oils, choose Pets Sensitive Wash.
PETS SILKY COAT
Detangling Conditioner
Olive Oil · Fractionated Coconut Oil · Thyme · St. John’s Wort
Our PETS SILKY COAT is a silicone-free detangling dog conditioner designed for long-haired breeds, double coats and knot-prone fur. Formulated with extra virgin olive oil, fractionated coconut oil, Thyme and St. John’s Wort, it improves slip and softness, making the coat easier to brush without leaving a heavy finish.
Perfect as a pre-wash detangler for stubborn knots or as a finishing conditioner for silky, manageable fur.
Key Benefits
Helps loosen knots and improve combability
Reduces pulling and mechanical breakage during brushing
Leaves the coat soft, smooth and manageable
Suitable for long, dense and knot-prone coats
Vegan · Over 92% biodegradable · Silicone-free
Fragrance: Low-allergen cherry fragrance with a soft, delicate aromatic profile.
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Use after bathing or whenever the coat requires additional conditioning, following the directions on the product. The amount and frequency can be adjusted according to the length, density and condition of your dog’s coat.
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Yes. Apply a small amount directly to stubborn knots before washing and distribute it gently through the coat. Allow it to work according to the directions for use, then shampoo and rinse thoroughly.
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ts combination of conditioning ingredients and plant-based oils improves slip and softness, helping the brush move through the coat with less pulling and mechanical breakage.
PET'S CLUB Pampering Pet Care Set
This curated set includes a pet fragrance mist, a gentle dog shampoo and a fragrance-free conditioning paw balm, making it the perfect gift for dog lovers or a complete starter kit for new pet parents.
Includes:
1 × Alcohol-free pet fragrance mist (60 ml)
1 × Gentle pet shampoo (60 ml)
1 × Soothing paw balm (60 ml)
ECO-REFILL SYSTEM
The Today Project PETS collection is designed around refill and reuse. Our system pairs reusable aluminum bottles with lightweight refill pouches, reducing the need to purchase a new primary bottle every time a product is replaced.
Choose the bottle once, keep it in use and refill it whenever needed.
Reusable aluminum bottles designed for long-term use
Lightweight refill pouches using less packaging material
Less reliance on single-use primary bottles
A practical refill system for everyday pet grooming
Sustainability isn’t an extra — it’s built into the way our products are designed.
FOR PETS. FOR THE PLANET. FOR THE FAMILY.
Thoughtful care for everyday grooming.
Gentle formulas for delicate coats.
Refillable by design.