At The Today Project, we believe our pets deserve the same safety, purity, and thoughtful care as every member of the family. That’s why our petcare line is crafted for pet owners searching for safe dog grooming products, natural dog shampoo and conditioner, eco-friendly dog care brands, and premium pet skincare and furcare. Made with clean, plant-based ingredients and designed for sensitive skin and delicate coats, our formulas elevate everyday grooming with the same love, integrity, and scientific standards we apply to all our products.
Clean, Gentle & Safe Pet Grooming
We use over 98% naturally derived ingredients, gentle secondary surfactants, sulfate-free systems, and biodegradable coconut-based cleansers to ensure mild, non-toxic care for every dog. Our low-allergen, alcohol-free fragrances are pet-safe and never overwhelming. Every product is clean, sustainable, and developed for eco-conscious families who want effective, non-irritating grooming solutions for their furry companions.
PETS TENDER MIST
Alcohol-Free Eau de Toilette
Green Pepper · Bergamot · Verdant Notes · White Musk
Our PETS TENDER MIST is an alcohol-free dog fragrance mist created for pet owners looking for a safe, gentle, and long-lasting scent for dogs. This finishing spray provides daily freshness for your dog’s coat, using a naturally derived solubilizer to ensure a non-irritating, pet-friendly perfume that never overwhelms your dog’s sensitive sense of smell.
Key Benefits
Lightweight, long-lasting dog fragrance for everyday use
Safe dog perfume suitable for all coat types and breeds
Non-irritating formula perfect for dogs with sensitive skin
Alcohol-free, clean-formulated, and environmentally conscious
Fragrance Notes: Green Pepper, Bergamot, Green Leaves, White Musk.
Ideal for pet parents looking for a fresh, clean-smelling dog spray without harsh ingredients.
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No. Our Pet Tender Mist is formulated with over 98% naturally derived ingredients, clean-fragrance molecules, and no known endocrine disruptors.
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No. It is designed to be gentle, safe, and suitable for sensitive skin, making it ideal for all coat types and breeds.
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No. It is an alcohol-free fragrance mist, crafted to refresh without drying or irritating your pet’s skin.
PETS PAW RESCUE
Soothing Paw Balm
Squalane · Fractionated Coconut Oil · Centella Asiatica
Our PETS PAW RESCUE is a soothing paw balm for dogs formulated to protect and repair dry, cracked, or irritated paws. Designed for dogs that walk on hot pavement, rough surfaces, or cold winter ground, this fragrance-free paw balm hydrates deeply without leaving residue.
Key Benefits
Softens dry dog paws damaged by heat, cold, or outdoor terrain
Supports natural skin healing with Centella Asiatica and plant-based oils
Vegan · Over 97% biodegradable · Reef-friendly
Ideal for puppies, senior dogs, and breeds prone to paw dryness or irritation
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Pets Paw Rescue is made with non-toxic, plant-derived ingredients, so occasional licking is safe. The formula is fragrance-free and contains no oral-toxicity concerns. Still, for best results, let it absorb for a few minutes before your dog walks or licks its paws.
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Apply it at night, or anytime your dog is resting, to allow the balm to fully absorb and repair the paw pads. Nighttime application maximizes the soothing effect and supports natural overnight healing.
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Centella Asiatica supports skin repair, barrier recovery, and micro-healing, helping cracked or irritated paws recover faster. Combined with squalane and fractionated coconut oil, it deeply nourishes without leaving residue.
PETS SENSITIVE WASH
Shampoo for Delicate Skin
Secondary surfactants · Chamomile · Rosemary · Calendula
Our PETS SENSITIVE WASH is a gentle dog shampoo for sensitive skin, specially formulated for pets with reactive, itchy, or easily irritated skin. Made with secondary surfactants that are far milder than traditional cleansing agents, this sulfate-free shampoo cleans effectively while preserving your dog’s natural skin barrier. Enriched with Chamomile, Calendula, and Rosemary, it offers soothing botanical care that reduces redness and discomfort.This formula is ideal for pet parents searching for the best natural shampoo for dogs with allergies, shampoo for itchy skin, or safe puppy shampoo.
Key Benefits
Reduces redness, irritation, and sensitivity
Leaves fur soft, fluffy, and easy to manage
Ideal for puppies and dogs with delicate or allergy-prone skin
Vegan · Over 96% biodegradable · Reef-safe
Fragrance: Low-allergen food-grade cherry — clean, delicate, and edible.
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Yes. Pets Sensitive Wash is formulated with ultra-mild secondary surfactants, far gentler than traditional cleansing agents. It’s ideal for allergy-prone, reactive, or itchy skin, helping reduce redness and discomfort.
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As often as needed. Its barrier-friendly, sulfate-free formula allows regular use without stripping natural oils, making it safe even for frequent baths during flare-ups.
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Absolutely. The blend of Chamomile, Calendula, and Rosemary provides soothing botanical care that keeps the coat soft and the skin calm — making it perfect for puppies, senior dogs, and any dog with delicate skin.
PETS BLOOM WASH
Spa-Inspired Gentle Wash
Chamomile · Rosemary · Calendula · Geranium ·
PETS BLOOM WASH is a 2-in-1 natural dog wash that transforms bath time into a spa-like grooming ritual. Formulated with 100% natural essential oils —including Geranium, Eucalyptus, and Rosemary— at pet-safe concentrations, it cleans deeply while offering a calming aromatic effect that supports emotional well-being.
Perfect for pet owners searching for aromatherapy dog shampoo, calming dog wash, or natural shampoo for active dogs, this wash refreshes the coat, soothes the skin, and brings a sense of wellness to your home grooming routine.
Key Benefits
Deep, effective cleansing without irritation
Aromatherapeutic effect that promotes relaxation
Softens, freshens, and revitalizes the coat
Excellent for active dogs, outdoor dogs, or seasonal shedding periods
Vegan · Over 96% biodegradable · Reef-safe
Fragrance Notes: Bergamot, Grapefruit, Mint, Geranium, Eucalyptus, Rosemary.
Includes refillable aluminum bottle — ideal for families seeking eco-friendly pet grooming products.
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Yes. Pets Bloom Wash uses Geranium and other essential oils at pet-safe concentrations, professionally dosed to be non-toxic and gentle. Geranium naturally contains compounds like citronellol and geraniol, known in studies for helping repel fleas in a safe, non-aggressive way.
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No. The blend is designed to be subtle, balanced, and canine-friendly. Dogs can enjoy the calming aromatic effect without irritation, thanks to low-intensity diffusion and plant-derived ingredients.
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Not at all. Pets Bloom Wash is formulated with soothing botanicals (Chamomile, Calendula, Rosemary) and mild surfactants, offering deep cleansing without stripping or dryness—but if you prefer an hypoallergenic product choose a our sensitive wash.
PETS SILKY COAT
Detangling Conditioner
Olive Oil · Fractionated Coconut Oil · Thyme · St. John’s Wort
Our PETS SILKY COAT conditioner is a nourishing dog detangler and coat softener designed for long-haired breeds, double coats, or dogs that require regular grooming. Formulated with extra virgin olive oil, fractionated coconut oil, thyme, and St. John’s Wort, it provides deep nourishment without heaviness, making it ideal for pet parents looking for the best natural dog conditioner, dog detangling conditioner, or shine-boosting coat treatment.
Perfect as a pre-wash detangler for stubborn knots or as a finishing conditioner for silky, manageable fur.
Key Benefits
Helps detangle knots smoothly and painlessly
Reduces breakage and pulling during brushing
Leaves fur soft, shiny, and beautifully manageable
Vegan · Over 92% biodegradable. No silicones
Fragrance: Low-allergen cherry — clean, soft, and pet-safe.
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As often as you want. Pets Silky Coat is a gentle, nourishing formula designed for regular grooming. It can be used after every bath — or even between baths — without weighing the coat down.
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Yes. You can apply a small amount on dry or damp fur as a leave-on treatment to soften stubborn knots, boost shine, and nourish the coat deeply while your dog rests. It absorbs well and doesn’t leave a greasy residue.
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Its blend of extra virgin olive oil, fractionated coconut oil, thyme, and St. John’s Wort provides slip, softness, and natural conditioning. This reduces pulling and breakage during brushing, making grooming smoother, painless, and more effective.
PET'S CLUB.
Special Pampering Pet Care Set
The PET’S CLUB grooming set is a travel-size dog grooming kit designed for on-the-go pampering and everyday care. This curated set includes a pet fragrance mist, a gentle dog shampoo, and a protective paw balm, making it the perfect gift for dog lovers or a complete starter kit for new pet parents.
Includes:
1 × Alcohol-free pet fragrance mist (60 ml)
1 × Gentle pet shampoo (60 ml)
1 × Soothing paw balm (60 ml)
ECO-REFILL SYSTEM
The Today Project PETS collection follows a strict zero-waste grooming philosophy. Our eco-refill pet care system reduces plastic waste by 99%, making it one of the most sustainable options for conscious pet owners.
Each refill pouch comes with a reusable aluminum bottle, 100% recyclable, BPA-free, and designed for long-term use.
Sustainable pet grooming products with refill system
Reduce plastic waste with eco-friendly dog shampoo refills
Refillable aluminum bottles for long-term, low-impact pet care
Perfect for pet parents searching for zero-waste dog grooming products
Sustainability isn’t an extra — it’s our foundation.
FOR PETS. FOR THE PLANET. FOR THE FAMILY.
Safe enough for puppies.
Gentle enough for sensitive breeds.
Sustainable enough for a better future.