THE TODAY PROJECT MANIFESTO
Sensory Luxury. Clean Science. Conscious Beauty.
The Today Project was born from cosmetic science—from rigorous formulation, deep knowledge of the skin, and years of experience in laboratories where efficacy is the starting point, not the end.
But we don’t stop there.
We elevate every formula into a sensorial experience. Texture, light, scent—everything matters.
Because care is not just about treating; it’s about moving, inspiring, reconnecting.
That’s why we’ve created our own language: olfactive skincare—a universe where fragrance guides design, and every product awakens the senses with precision and respect.
We design beauty that is clean, safe, and regenerative.
Every ingredient, every material, every decision reflects one vision:
the wellbeing of the planet is inseparable from the wellbeing of people.
We are a conscious luxury brand.
Not defined by excess, but by intention.
Not by rarity, but by depth.
Not by aspiration, but by coherence.
Science, sensoriality, sustainability.
Now, more than ever.
WHO WE ARE
A conscious luxury brand born from cosmetic science.
The Today Project is rooted in deep expertise in cosmetic formulation, with over two decades of scientific experience behind it. We are an independent brand that combines rigorous research, sensorial design, and advanced sustainability to transform personal care into a meaningful experience.
WHAT WE DO
We create products that care for the skin, the senses, and the planet.
From advanced skincare to niche perfumery, from bodycare to hospitality amenities, we design a clean and functional beauty ecosystem, articulated through a unique olfactory universe.
We have defined a new category: olfactive skincare, where each formula blends efficacy, texture, and scent with scientific precision and environmental commitment.
WHY WE DO IT
Because we believe in beauty that compromises neither people nor the planet.
At The Today Project, we work to raise the standards of the industry.
We reject the false dichotomy between luxury and sustainability.
Our model is built on safe ingredients, clean formulas, circular materials, and regenerative design.
Because true modernity is not innovation for innovation’s sake—it's creation with responsibility, depth, and purpose.
OLFACTIVE SKINCARE — A NEW LANGUAGE OF CARE
At The Today Project, we’ve created a new category: olfactive skincare.
It is the fusion of rigorous cosmetic science and fine fragrance design—a philosophy where scent is not an accessory, but a purposeful part of the formula. In olfactive skincare, every product is developed to perform, to care, and to connect—through results, through texture, and through scent.
We believe fragrance is a powerful dimension of wellbeing: it can soothe, focus, energize, or calm. That’s why in our skincare, bodycare and personal hygiene products, scent is designed as a functional, emotional and identity-driven element, not just decorative.
HOW THIS PHILOSOPHY LIVES ACROSS OUR UNIVERSE
In personal fragrances,
olfactive skincare becomes a new kind of perfumery: subtle, layered, emotionally precise—designed not to impose, but to accompany. We call it invisible luxury: fragrances that enhance presence without overwhelming.
In home care,
this philosophy invites us to treat our surroundings like skin—worthy of compositions that evoke atmosphere, harmony, and sensory balance.
In facial and body care,
scent is developed in synergy with texture and function. Each aromatic profile is carefully crafted to support the product’s purpose—hydration, regeneration, relaxation, or energy.
A Personal Note — From the Founder
For over two decades, I worked at the heart of cosmetic science. I formulated, researched, and developed products with precision and purpose. But over time, I began to feel that something essential was missing.
Simply choosing a fragrance to add at the end of a skincare formula felt... superficial. Arbitrary. I realized that if I wanted to create truly meaningful products, I had to go deeper. So I studied perfumery. I immersed myself in the raw materials, their toxicology, their emotional power, and the truth behind how fragrance is created. I wanted to understand not only how to make a scent smell good, but how to make it intentional, safe, and conceptually strong—a true companion to the formulas I was crafting.
Because at the end of the day, we smell before we touch. We feel through scent even before we see. This world is deeply olfactive. It judges instantly. And once I fully understood that, I knew the olfactory dimension had to come first.
That’s how The Today Project was born: from the desire to place olfaction at the core of care, and to design a new language—what I call olfactive skincare. A system where fragrance guides the creation of skincare, bodycare, and even home care—unified by science, emotion, and purpose.
But that was only part of the picture.
As a formulator, I’ve always been aware of the impact our industry has on the planet. The Today Project also comes from the urgency to close the loop—to design products that not only perform and delight, but also respect the ecosystems they touch. To create objects and formulas that can live well, age well, and return well.
For me, sustainability is not a trend. It’s a responsibility. A form of beauty that goes beyond aesthetics—a way to leave a legacy that matters.
The Today Project is that vision made real:
science-led, scent-driven, sustainably-rooted.
A new way to care. A new way to create. A new way to live.
Paola Gugliotta