This is The Today Project — An olfactive beauty universe where science, scent, and sustainability redefine what luxury means.
Luxury without excess. Beauty with purpose.
WHO WE ARE
We are a new kind of beauty brand.
The Today Project is a beauty universe built on scent, science and sustainability.
We formulate high-performance skincare, fine fragrance, and daily rituals for people, homes, children and pets — guided by one philosophy: beauty should never compromise health or the planet.
We call it: olfactive skincare
OUR MISSION
To create sensory, effective,
and regenerative products
That care for people and the planet, eliminating the superfluous and celebrating the essential.
We design beauty that lasts. And matters.
& OUR VISION
We believe in invisible luxury.
Not the kind that screams, but the kind that stays. Sustainability, safety, and sensorial refinement—united without compromise.
Our vision is circular, refillable, responsible.
A beauty that touches without leaving a trace.
OUR PHILOSOPHY
OUR PHILOSOPHY
We smell before we touch. We feel through scent before we see.
Fragrance is our first language — and in our universe, it becomes the starting point of care.
We create skincare, bodycare and homecare where scent is integrated from the beginning, not layered on at the end.
OLFACTIVE SKINCARE
We work with a deliberately limited palette of ingredients across all our creations.
This is not a limitation — it's a radical design decision. We exclude materials for environmental reasons, and for their potential cumulative impact on people and ecosystems.
By working within boundaries, we unlock deeper creativity. We believe that less is a form of intelligence.
THE BEAUTY OF RESTRICTION
DESIGNED FOR PURPOSE
We believe ten seconds of unboxing should not create 90% of your waste…
Packaging is never a decoration, is a protection.
Our containers are refillable or returnable. Our materials are recyclable, biodegradable, and never excessive.
Luxury, to us, is what stays — not what gets thrown away.
OUR PRINCIPLES
Our principles guide everything we do — from formula to fragrance, from lab to home
MEANINGFUL SCIENCE
Evidence-based. Clinically guided.
We formulate with clinical precision, selecting active ingredients based on their proven performance, safety, and skin compatibility. Science is our foundation—measurable, meaningful.
REAL SUSTAINABILITY
Biodegradable, refillable, low impact.
Every formula and object is conceived for long-term balance—between people, planet, and pleasure. We reduce impact through biodegradable ingredients, refillable formats, and conscious sourcing.
INTENTIONAL SENSORIALITY
Fragrance with function, not just flair.
We create through the senses. Fragrance, texture, temperature, and atmosphere are not additions—they are the medium. Our products are designed to feel, not just to function.
RADICAL TRANSPARENCY
What’s inside is always visible.
We believe trust begins with clarity. Our ingredients, processes, and principles are shared openly—because what you don’t see is just as important as what you do.
ETHICAL
DESIGN
No excess. Just enough.
Our packaging protects what matters — your formula. PERIOD.
WHY WE DO IT
Because the beauty industry must change.
Because we are tired of waste, superficiality and opacity.
Because we want to leave something better behind.
We believe in a kind of luxury that is invisible — but unmistakable.
And we believe every decision matters.
We create beauty that compromises neither people nor the planet.
THIS BRAND IS NOT FOR YOU
You value packaging more than what’s inside.
You live for the unboxing moment.
You’re drawn to ornate finishes and disposable glamour.
You don’t care what touches your skin — or your child’s.
You think sustainability is a marketing trend.
You want fragrance without knowing what’s in it.
BUT IF
YOU ARE
Curious, conscious, and uncompromising.
Someone who seeks beauty that feels as good as it performs.
A believer in elegance without excess.
Then this project is also yours.
A Personal Note — From the Founder
For over two decades, I worked at the heart of cosmetic science. I formulated, researched, and developed with precision and purpose. But something was missing.
Choosing a fragrance at the end of a formula always felt arbitrary. I wanted scent to have intention. I studied perfumery, immersed myself in raw materials, in toxicology, in emotion. I wanted to understand not just how to make a fragrance smell good — but how to make it safe, meaningful, and fully integrated into care.
Because scent comes first. Because it defines how we feel and remember.
That’s how The Today Project was born:
From the desire to create a new language of beauty — one built on olfaction, science, and responsibility.
Paola Gugliotta
A new way to create. A new way to live.