Three jars of yogurt topped with flowers, grapes, and mixed fruits including lemon, strawberries, blueberries, and lime.

INGREDIENTS, CHOSEN WITH PURPOSE

Every ingredient has a function. Every formula, a purpose.

Our ingredients are selected through formulation science—balancing cosmetic performance, skin compatibility, sensorial experience and environmental responsibility.

We work within deliberate limits because what we leave out matters as much as what we put in.

Every cosmetic product sold in the European Union must comply with EU cosmetics legislation. For our formulators, that legal framework is the starting point—not the final design brief.

We apply an additional voluntary formulation standard that considers cosmetic performance, exposure, skin compatibility, raw-material purity, environmental fate, regulatory status and scientific developments.

The purpose is not to describe authorised cosmetic ingredients as unsafe. It is to define, transparently, the deliberately restricted palette our formulators choose to work with.

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OUR FORMULATION STANDARD

COMPLIANCE IS THE STARTING POINT

WE BELIEVE BETTER FORMULAS BEGIN WITH CONSCIOUS LIMITS

THE BEAUTY OF RESTRICTION

Instead of formulating with every ingredient legally available, we select only the materials that fulfil a clear technical, sensorial or functional purpose. Restriction encourages precision, challenges our formulators and perfumers to work more creatively, and allows us to anticipate emerging scientific and regulatory concerns.

What we leave out is part of the formula.

A white bottle of body lotion placed on a white pedestal against a plain background.

OUR FORMULATION DESIGN CRITERIA

Six circular labels with eco-friendly phrases and icons, including natural origin, biodegradable, safe for family, circular economy symbol, vegan, sustainable, less plastic, and concentrated formula.

THE INGREDIENTS WE CHOOSE NOT TO USE

Our formulas are designed without intentionally added substances covered by our current Restricted Substances Standard.

Depending on the product category, this includes substances appearing on the ECHA Candidate List of SVHC, CMR substances covered by our internal exclusion criteria, intentionally added PFAS, DEP, nitro and polycyclic musks, and other materials excluded through our retailer benchmark matrix.

Every absence statement must correspond to the finished formula and its supporting raw-material documentation.

ACTIVE INGREDIENTS

 

When selecting active ingredients, we prioritise evidence relevant to cosmetic use, effective concentration, stability and skin compatibility.

We consider published scientific literature, supplier documentation and finished-formula testing where available. Plant extracts, peptides and biotechnological ingredients are selected for function—not trend.

Performance is our first filter. Environmental profile is also considered whenever relevant data are available.

CLEANSING BASES

 

Our cleansing systems combine anionic, amphoteric and non-ionic surfactants selected according to the purpose of each formula, its intended user, cleansing performance, skin compatibility and environmental profile.

Our formulas are made without sulphate surfactants such as Sodium Lauryl Sulphate (SLS), Sodium Laureth Sulphate (SLES) and Sodium Coco-Sulphate (SCS). We also avoid ethoxylated surfactants as part of our internal formulation standard. Mildness and biodegradability are assessed at finished-formula level—not inferred solely from an ingredient’s origin or surfactant category.