Sustainability: not an aesthetic, but a structure
At The Today Project, sustainability is not a marketing claim or a trend—it’s the foundation of how we design, formulate, produce, and think. It’s not what we project; it’s how we build.
Our commitment stems from a simple but uncomfortable question:
What’s the point of creating beauty if the cost to the planet is destruction?
For us, the answer is clear: there is no true beauty if it leaves irreversible harm.
Packaging: the invisible wound of the beauty industry
One of the biggest environmental impacts in the beauty and personal care industry is packaging. Designed to be attractive—but also disposable—billions of plastic units are discarded after mere seconds of use. This linear model is outdated and unsustainable.
That’s why at The Today Project:
We reject unnecessary plastic.
We use aluminum, glass, and high-quality recyclable materials—durable, elegant, and circular by design.
Our refill pouches reduce packaging weight and material use by up to 90%.
Every decision is made with long-term environmental impact in mind—not short-term convenience.
Not just intention. Evidence. Data.
Our approach is not based on vague ideals, but on measurable impact:
We conduct carbon footprint assessments comparing our refill systems to standard single-use packaging.
The data is clear: we significantly reduce CO₂e emissions by minimizing weight, volume, and waste.
Each packaging decision considers its full lifecycle impact—from extraction to disposal.
We also collaborate with responsible suppliers: local production, traceable sourcing, renewable energy use, non-toxic printing, and zero industrial waste whenever possible.
Back to essentials: beauty without waste
Our view of sustainability is not nostalgic, but intentional.
In the past, objects were kept. Refilled. Reused. Cared for.
We believe in bringing that mindset back—with modern technology, elevated design, and scientific rigor.
It’s not about giving up luxury. It’s about redefining it:
→ Luxury is caring without harming.
→ Luxury is creating without wasting.
→ Luxury is leaving a legacy—not a burden.
At The Today Project, we prove that it’s possible to create beauty with scientific excellence, aesthetic depth, and a conscious footprint.
Sustainability, for us, is simply the only way to do things right.
