Brittle hair after summer? Let me explain it with science

Is your hair feeling brittle, dry, and weak at the end of summer? Don’t worry—it’s normal, and there’s a scientific reason.

What happened to your hair?                      

Hair is made mostly of keratin, a very tough protein. On the outside, the cuticle (overlapping “scales,” like a fish) protects the strand. Beneath it lies the cortex, where your color, strength, and elasticity live.

Over summer:

  • UV radiation degrades keratin, breaks bonds, and generates free radicals.

  • Sea salt and pool chlorine swell and lift the cuticle, so hair loses water, tangles, and breaks.

  • Wind and friction erode those scales even more.

Result: more porous, dull hair with split ends.

What we can improve                    

Broken fibers won’t “glue” back together, but we can:

  • Compact the cuticle to reduce friction (help those scales lie flatter).

  • Nourish the inner fiber with lipids that fill gaps.

  • Add antioxidants to limit further damage.

  • Hydrate to preserve and recover elasticity.

 

Recommended post-summer routine      

(simple and effective)                                                                                 

  1. The Today Project Shampoo-Gel
    Why: gentle cleanse, scalp-friendly, helps reduce frizz, and preps the cuticle for conditioning.
    Highlights: balanced pH, mild surfactants- sulphate-free, fresh lightweight feel. Different fragrances

  2. The Today Project Conditioner
    Why: detangles, reduces friction, and smooths the cuticle so it reflects more light. Different fragrances

Radiant Argan & Bergamot Nourishing Mask

Why:Hair mask that blends the stimulating aroma of bergamot with the nourishing and regenerative benefits of argan, achieving radiant and silky-smooth hair.
Its neroli fragrance envelops the senses and relaxes the mind.

Frequency: 2× per week.
Quick application (on damp hair): after washing, leave ~3 minutes, then rinse.
Deep application (on dry hair): apply 30 minutes, then wash; optional overnight treatment and wash in the morning.
Amount & placement:

  • Oily hair: ends only.

  • Normal hair: mid-lengths to ends.

  • Curly or frizzy hair: you can leave a small amount in as an overnight leave-in..

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To a Summer that Doesn’t Take a Toll on Your Skin and Hair