“THE BACKROOM”

my intimate vision of skincare

For years, I worked behind the scenes developing skincare - often without ever seeing the real impact on the people using it besides the efficacy tests. That disconnect stayed with me. So I chose to step closer. I began listening. And I created a private group of 300 loyal clients who have trusted me with their skin for over five years.

Their honest feedback has shaped every formula in this collection. It allowed me to test, refine, and understand how different skin types react, what conditions they face, and how they truly heal. Through them, I’ve learned what works—not just in theory, but in life.

“The Backroom” is that small, quiet space behind the storefront—the lab, the workbench, the safe space where formulation happens. The Skincoach is the one in the room with the client, diagnosing, guiding, caring.

This collection lives in that tension—between science and empathy, between listening and creating. I’ve spent 24 years doing both. And I believe that being a formulator and a skincoach is what allows me to offer skincare that is not only effective, but deeply human.

This is where real skin is respected. And where skincare becomes personal.