BULK COSMETICS SHOPPING - THE SUSTAINABLE GESTURE FOR 2024

Did you know that a family discards 200 plastic bottles per year in home and personal care products? Or that a 200-room hotel can consume up to 800,000 single-use plastic bottles per year, resulting in 12 tons of plastic waste annually?

All the bottles polluting seas and oceans cover an area as large as Europe. Only 9% of the plastic consumed globally is recycled, and the remaining 91% will end up in landfills and the ocean. This is why Paola Gugliotta, a sustainability guru in cosmetics and an expert in formulations free of controversial substances, created The Today Project, focusing on bulk purchasing as its core: "Bulk purchasing gives us a way to make a real impact on plastic consumption. I have created a sustainable consumer brand that I believe in: one that I want for my family, that I use at home, and that allows me to contribute, even on a small scale, to slowing down the destruction of our environment."

BULK PURCHASE WITH ECO-REFILL SYSTEM = 99% LESS PLASTIC

The refill bags of The Today Project are made of plastic. However, thanks to its Eco-Refill system, the volume of waste generated by conventional plastic bottles is reduced by 99%. Additionally, each refill bag has been designed to be returned and, in the near future, reconditioned and reused.

And Only 1% Plastic Waste

- 1 bag of 5L replaces 125 hotel amenities (representing 1.4kg of plastic).

- 1 bag of 5L replaces 14 home product bottles (equivalent to 700g of plastic).

But The Today Project Goes Beyond in Environmental and People Respect

Natural Origin & Green Chemistry

All formulas consist of over 98% naturally sourced ingredients (measured according to ISO: 16128 standards), prioritizing the use of recycled plant-derived ingredients or those surplus from the food supply chain, produced locally. Moreover, only those aligned with sustainable practices are utilized.

Secondary Surfactants and sulfate free formulas - Gentler on the Skin and Biodegradable

The Today Project employs secondary surfactants, more skin-friendly than primary surfactants. They effectively remove dirt and grease without harming the natural oils that protect the skin. Additionally, being coconut-derived, these surfactants are eco-friendly, ensuring that personal care routines are planet-friendly.

For the Whole Family - Developed Under Infant Product Criteria

The strict safety criteria that regulate cosmetic products intended for children are the unwavering standard of The Today Project: if it's good for the little ones, it's safe for the whole family.

Absolute Safety - No Controversial Substances (or how people like to call it: toxic free)

The Today Project refrains from using substances that, while permitted, have sparked controversy in the scientific community due to their potential negative effects on health or suspected environmental damage.

Concentrated Formulas - Less Water

The Today Project products contain less water than usual. This means that less product can be used to achieve the same results, lasting twice as long. This translates to economic savings for the consumer and a smaller carbon and water footprint for the planet. By purchasing more concentrated products, you contribute to a more sustainable environment.

Buying The Today Project - A Small Gesture of Sustainability

ETHEREAL SUNSET NUTRITIVE SHAMPOO, HANDS & SHOWER GEL

A delicate concentrated 3-in-1 formula based on rosemary, calendula, and chamomile that cleanses, nourishes, and revitalizes the skin and hair. Contains 98% natural ingredients. Respects and cares for the skin while providing deep cleansing for all hair types.

from- 27€ - Discover more.

ETHEREAL SUNSET NUTRITIVE CONDITIONER

Thanks to its formula based on extra virgin olive oil, fractionated coconut oil, thyme, St. John's wort, and grapefruit essential oil, all vegetable extracts and Kilometer Zero oils, it provides softness to the hair and facilitates styling without weighing it down. Can be applied from root to tip.

from- 27€ - Discover more.

NUTRITIVE BODY LOTION

Fast-absorbing nourishing lotion for healthy, soft, and radiant skin with organic Kilometer Zero vegetable extracts including extra virgin olive oil, fractionated coconut oil, rosemary, mandarin, and calendula.

from- 27€ - Discover more.

This Is Sustainable Shopping at TODAYPROJECT.ORG

Choose the quantity of the product you want to buy: 1 liter; 2 liters; 5 liters.

As a gift, you will receive an aluminum bottle to refill - refillable, indefinitely reusable, 100% recyclable, and BPA-free