MEET OUR INGREDIENTS

Our formulas are rooted in green chemistry principles, containing over 98% ingredients of natural origin (according to ISO 16128). We prioritize recycled plant-based materials and surplus from the food supply chain, locally sourced and produced whenever possible.

All ingredients are selected based on their environmental safety, biodegradability, and traceability. When a synthetic or nature-identical alternative proves to be safer and less harmful to the environment than its natural counterpart, we deliberately choose the more sustainable option—because true responsibility goes beyond origin

SOAP BASES

Our cleaning products utilize mild, biodegradable surfactants that effectively remove dirt and grease without harming the natural oils that protect the skin. All our bath products have a biodegradability rate of over 92% (at least 96% for shower gels, 97% for body lotions, and 92% for conditioners) and are reef-safe, ensuring that your personal care routines are planet-friendly.

& ANIMAL FRIENDLY

We are 100% vegan and committed to animal welfare. You won't find any animal-derived ingredients in our products. Aligned with our cruelty-free values and as a European brand, we do not conduct animal testing by law, and furthermore, we do not export to countries where it's mandatory.

We consciously avoid conventional plastic packaging wherever possible. Instead, we prioritize refillable formats made from alternative, lower-impact materials—such as our durable aluminum bottles, which are BPA-free and fully recyclable.

For the few components where plastic is still necessary, we use minimal, optimized packaging and continually explore recyclable or reusable alternatives.

Our Eco-Refill System reduces waste volume by up to 99% compared to traditional plastic bottles. While our refill pouches are currently made of plastic (due to performance and safety constraints), they are designed to be returned—so we can collect, recondition, and reuse them in future production cycles.

All refill bags or even refillable packaging can be sent back to us, contributing to a circular system and a measurable reduction in packaging waste.

We believe bulk formats and refill systems are among the most effective ways to reduce plastic consumption in daily routines—without compromising experience, safety, or design.

DEVELOPED UNDER KID’S CRITERIA

The strict safety criteria that regulate cosmetic products intended for babies set our standard; if it's good for babies and pets, it's safe for the entire family. But we go even further: we avoid substances that, while permitted, might harm the environment or have caused controversy in the scientific community due to their potential negative effects on health.

Our products contain less water than usual. This means you can use less product to achieve results, doubling their longevity. Additionally, by purchasing more concentrated products, you're contributing to a more sustainable environment.

GENTLER ON THE SKIN AND BIODEGRADABLE

At The Today Project, we use Secondary surfactants that are gentler on the skin than primary surfactants. They effectively remove dirt and grease without harming the natural oils that protect the skin. Additionally, being derived from coconut, these surfactants a respespectful of aquatic ecosystems, ensuring that personal care routines a planet-friendly.

At The Today Project, we believe that true innovation begins with conscious limits. Our ingredient selection follows the ISO 16128 standard, prioritizing natural origin, biodegradability, and traceability. We apply the precautionary principle: excluding substances with potential for cumulative toxicity or ecological disruption, even when legally permitted. In line with guidance from the Catalan Waste Agency, we avoid ingredients that persist in the environment, bioaccumulate, or are classified as hazardous to health. This philosophy also extends to fragrance, where we limit our olfactive palette to exclude sensitizers and endocrine disruptors. Because what's left out is just as meaningful as what stays in. Want to know more?